Sunday, October 14, 2012

Case Study: Facebook


Facebook came to life in 2004 when it was created by now Hardvard graduate, Mark Zuckerberg (Stone). The social networking site was started as a way for high-school and college students to communicate with each other but quickly grew to point where almost everyone, from young to old, has a Facebook page. Facebook is now owned by Microsoft and is a billion dollar company (Stone).

2012 is almost over, and by this point, we can find almost any information about anybody via Facebook. People can find email addresses, phone numbers, and occasionally addresses in seconds. People often post about what they are doing and who they are with at any given time. We share our personal information which can be viewed by anyone (there are privacy measures but these only go so far). It has become customary for us to share our business with the rest of the world.

Many people might say that Facebook killed MySpace, another social networking site that was extremely popular in the early 2000’s. Now MySpace is mainly used as a media site where people can listen and download music and watch music videos (Hartung). It isn’t really used as its original purpose as a social networking site anymore. Facebook has an endless amount of games and applications and advertisements that MySpace did not, which drew the attention of millions of people (Hartung). Financially speaking, Facebook is the top dog of all social networking sites. In 2010, MySpace lost $350 million and laid of half of its staff because it could not compete with Facebook anymore (Hartung).



Works Cited

Hartung, Adam. How Facebook Beat MySpace. 14 January 2011. 13 October 2012 <http://www.forbes.com/sites/adamhartung/2011/01/14/why-facebook-beat-myspace/>.
Stone, Brad. Facebook. 7 December 2007. 13 December 2012 <http://topics.nytimes.com/top/news/business/companies/facebook_inc/>.

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