For this blog post, I wanted to share something that covers many aspects of cyberculture: Tumblr. Tumblr is a blogging and social networking website. People can share all different types of media that can be viewed by everyone or just a select group of people. When I think of cyberculture, I think of all of the “cultures” or different groups of people within Tumblr. Do you like dogs? There are blogs out there just dedicated to dogs. Are you a Hunger Games fanatic? There are Hunger Games blogs just for fans. There are blogs out there for everyone and every possible interest you could think of, no matter how weird or unique. The people who follow these blogs are almost like their own little “cliques.”

One way to address this concept is to talk about ‘memes.’ A meme is defined as “an idea, behavior, style, or usage that spreads from person to person within a culture (Merriam-Webster).” On Tumblr, there are different memes for each ‘culture’ of people. There is Retail Robin, which is dedicated to retail workers. There is also Socially Awkward Penguin, Scumbag Steve, and Philosoraptor among many others all dedicated to different groups of people. The meme is an image with one of the characters mentioned above, and some kind of saying that relates to what the meme represents. The memes are meant to mock ideas, and they are like an inside joke for the people of that specific culture the meme is referencing. (See examples below*).

I found a video on YouTube that shows a ton of different medias and image from viral videos in one song. The video is really silly, but it gets the point across. Click here for video.

Retail Robin: